We measured the conversion rate one week before releasing the new design and one week after. Some results:
Dog insurance 9.7 % ➝ 10.9 %
1.2 % better conversation rate.
Child insurance 17.6% ➝ 24.7%
7.1 % better conversation rate.
To raise conversion rates we have to constantly optimise content, copy and visual design for each product. For instance some products sold better with a simple radio select instead of cards or even the design of a price tag makes a difference in how many visitors finally buy a product.