Research and concept
Bankomat’s previous digital presence consisted of a corporate website and the mobile app Hitta Bankomat. The website had information for card issuers and ATM-owners whilst the mobile app was focused on the actual users of ATMs.
By looking at the visitor statistics and app download rates, it became apparent that users would rather look at the web-version of “Hitta Bankomat” than download an app which they would rarely use. The website, however, wasn’t adjusted for smartphones and was very hard to use in a mobile browser.
I decided to combine the mobile app with the website and rethink their web presence – from a corporate website to a user-focused service.