Essen International’s design approach manifests post modernist Swiss design. Most of the work has a strong reliance on typographic elements and structured grid systems. The visual identity is based on the typeface Neue Haas Grotesk, which is a hallmark of Swiss graphic design. The new website reflects on Essen International’s visual design.
“The overall impression should be simple and rational, tightly structured, clear, objective, well-proportioned and harmonious.”