St. Erik is the City's logo and crest
Since the 1300s, he appeared on the city seal. The main design elements to implement were an updated St. Erik emblem, a custom made typeface and a new color palette together with a brand platform which united all public authorities under one brand – the city of Stockholm.
On the digital side Stockholm has a wide range of websites and applications, from school and museum websites to applications for buying parking tickets. The social media platform pages, such as Twitter and Facebook pages, also needed guidelines on how to apply the design.